Hammer Systems (317) 793-2503
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Sound familiar? Not showing up

Problem 03

Great work does not rank. Signals do.

Google has never seen one of your roofs. It only sees reviews, a website, and a business profile. Right now yours are quiet.

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What is actually happening

Three signals decide the map pack.

When somebody searches roof repair near me, Google picks three businesses to show above everything else. That is the map pack, and it takes the large majority of the clicks. Everything below it is a consolation prize.

Google picks those three on relevance, distance and prominence. You cannot move your shop, so the fight is over relevance and prominence: a steady stream of fresh reviews, a website with real pages about the work you do in the towns you serve, and a Google Business Profile that is filled out and active.

Most contractors have none of the three. The profile was claimed once. The website has one page called Services. The last review was in 2023. Google reads all of that as a business that might not be operating.

3 to 15
Off Duty Flag Poles

Calls per month, in the dead of the off season, once the signals were turned back on.

See all the numbers
Why a website fixes it

Give Google something to read.

A website is the only one of the three signals you fully control, and it is the one that feeds the other two.

  • Pages for the work and the townsA page for each service and each city you serve, written the way homeowners search, not the way contractors talk.
  • A profile that stays activePosts, photos, hours, service areas and categories kept current, because a stale profile ranks like a closed business.
  • Fresh reviews every weekRecency counts. A steady trickle beats a pile of old ones, and the review system keeps the trickle going.
  • Fast, mobile, and technically cleanSpeed, structure and schema are handled at build time so nothing on your site holds you back.
  • Reviews answered for youResponding to reviews is a ranking signal and a trust signal. It is included in the SEO and social add-on.
See what a Hammer Systems website includes
My Google ranking has skyrocketed and we're busier than ever.
Nick Davis, Freedom Dumpsters28 reviews to 80
Live in 2 to 5 days, month to month, no build fee. One demo call and one onboarding interview is all it takes on your end.
How it worksThe full build process
Also sound familiar?

Other things contractors tell us

PROBLEM"The other guy has 200 reviews. I have 12."It is not that he does better work. He just asks every single customer, and you ask when you remember to.Read why → PROBLEM"All my work comes from word of mouth."It has carried you this far. It will not carry you through a slow spring, and it will not carry a second truck.Read why → PROBLEM"My phone dies every winter."People still need the work in February. They just find whoever is easiest to find, and in February that is not usually you.Read why →
Free 20-minute demo

Let's look at yours together.

We pull up your Google listing and your website on a screen share and tell you straight what is holding you back. If it is not a fit, we will say so.

Call (317) 793-2503 Text us instead ceo@hammersystems.io

What the 20 minutes looks like

  1. We pull up your Google listing and your website side by side.
  2. We show you a live client account, not a slide deck.
  3. You get a straight answer on what would actually help.
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