Sound familiar? Losing on price
Problem 06When nothing else is different, price is all that is left.
You are not losing to a cheaper guy. You are losing to a homeowner who could not tell the difference between you.
A bid is compared on the whole company, not the number.
A homeowner gets three quotes. Yours is 800 dollars higher. Before they decide, every one of them does the same thing: they look you up.
If what they find is 12 reviews and a template site, your 800 dollars looks like markup. If what they find is 180 reviews, photos of jobs that look like theirs, licensing right on the page and a company that answers instantly, your 800 dollars looks like the reason to hire you.
Nothing about your bid changed. What changed is whether the homeowner had a reason to believe the higher number was the safer number.
You should not have to win five extra jobs just to pay for the thing that helps you win jobs.
See all the numbersGive them the reason to pay more.
Everything a homeowner needs to justify choosing the more expensive contractor, on one page, on their phone.
- Before and after photos of your own workThe single most persuasive thing on a contractor website, and the thing almost none of them have.
- Licensed, insured and bonded, stated plainlyNot buried in a footer. Where the person deciding can see it.
- Your review count, live on the page180 reviews next to a bid does more work than any sales line you could write.
- Clear service pages that answer their questionHomeowners pay more for the contractor who already explained the job to them.
- An instant replyBeing first to respond is often worth more than being lowest to bid.
Has done wonders for our company.Mike, Country Painting105+ five-star reviews in a year
Other things contractors tell us
Let's look at yours together.
We pull up your Google listing and your website on a screen share and tell you straight what is holding you back. If it is not a fit, we will say so.
What the 20 minutes looks like
- We pull up your Google listing and your website side by side.
- We show you a live client account, not a slide deck.
- You get a straight answer on what would actually help.