Sound familiar? Losing on price

Problem 06

When nothing else is different, price is all that is left.

You are not losing to a cheaper guy. You are losing to a homeowner who could not tell the difference between you.

What is actually happening

A bid is compared on the whole company, not the number.

A homeowner gets three quotes. Yours is 800 dollars higher. Before they decide, every one of them does the same thing: they look you up.

If what they find is 12 reviews and a template site, your 800 dollars looks like markup. If what they find is 180 reviews, photos of jobs that look like theirs, licensing right on the page and a company that answers instantly, your 800 dollars looks like the reason to hire you.

Nothing about your bid changed. What changed is whether the homeowner had a reason to believe the higher number was the safer number.

$0
Build fee

You should not have to win five extra jobs just to pay for the thing that helps you win jobs.

See all the numbers
Why a website fixes it

Give them the reason to pay more.

Everything a homeowner needs to justify choosing the more expensive contractor, on one page, on their phone.

  • Before and after photos of your own workThe single most persuasive thing on a contractor website, and the thing almost none of them have.
  • Licensed, insured and bonded, stated plainlyNot buried in a footer. Where the person deciding can see it.
  • Your review count, live on the page180 reviews next to a bid does more work than any sales line you could write.
  • Clear service pages that answer their questionHomeowners pay more for the contractor who already explained the job to them.
  • An instant replyBeing first to respond is often worth more than being lowest to bid.
Has done wonders for our company.
Mike, Country Painting105+ five-star reviews in a year
Live in 2 to 5 days, month to month, no build fee. One demo call and one onboarding interview is all it takes on your end.
How it worksThe full build process
Free 20-minute demo

Let's look at yours together.

We pull up your Google listing and your website on a screen share and tell you straight what is holding you back. If it is not a fit, we will say so.

What the 20 minutes looks like

  1. We pull up your Google listing and your website side by side.
  2. We show you a live client account, not a slide deck.
  3. You get a straight answer on what would actually help.
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